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// SAMPLE DELIVERABLE

The follow-up sequence that closes the deal

Sample — fictional client data · This is what lands in your inbox

CLOSING SEQUENCE — GRANGER FOODS, $48K ERP IMPLEMENTATION

Deal: Granger Foods · $48,000 · Aug 8, 2026
StageOwnerSinceNext move
Discovery doneYouJul 21
Demo doneYouJul 30
Proposal sentKade (drafted)Aug 3follow-up live
DecisionGranger CFOdue Aug 14

Sequence built from your CRM deal record · all drafts in your approval queue

Touch 1 — Value recap · Aug 6, 2026sent
To: j.bell@grangerfoods.com · Re: Implementation proposal

Jennifer — thanks again for Tuesday. One thing I keep thinking about: the 11 hours/week your team loses to manual reconciliation. That’s $31,000 a year in salary alone, before errors.

The proposal covers exactly that gap in phase one. No pressure — just didn’t want the number to get lost in a 12-page document. — Alex

Sent in your voice · opened twice (Aug 6 14:20, Aug 7 09:05) · logged to CRM
Touch 2 — Objection handle · Aug 10, 2026drafted
To: j.bell@grangerfoods.com · Re: timing question

Jennifer — usually at this point the question is “why now, with Q4 coming?” Fair. Two reasons: the migration window before your October audit is clean, and the phase-one pricing in the proposal holds only through August.

If Q1 is genuinely better, say so and I’ll re-scope. But if it’s hesitation, let’s get 20 minutes on the calendar this week. — Alex

Drafted · queued for your approval · sends Monday 09:30 if approved
Touch 3 — Close · Aug 14, 2026 (scheduled)scheduled
To: j.bell@grangerfoods.com · Re: decision by Friday?

Jennifer — the August pricing window closes Friday. If the answer is yes, one reply gets the kickoff scheduled for the week of the 24th. If it’s no, that’s genuinely fine — just tell me and I’ll stop filling your inbox.

Either way, thanks for a straight process so far. — Alex

Scheduled · auto-cancels if they reply first · you can pull it anytime

This is a sample. The real thing runs on your data.

Pipeline mapped, follow-ups sequenced, proposals drafted — every touch in your voice, every send approved by you.

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